In this modern era, everything becomes digitized. So, why not the money transaction? Thanks to various E-wallet & various government policies we are moving fastly towards cashless India. Now when we’re talking about online transaction the first option come to our mind is Paytm. It gives us a wide opportunity to send or receive money from merchant, friends & others. Nowadays it is also providing the core banking opportunities which is great. Because it helps you to send money from one bank account to another without any additional fee. So, here in this article, we are going to discuss how Paytm changed the digital world by its wide range of opportunities-
It was founded in August 2010 with an initial investment of $2 million by its founder Vijay Shekhar Sharma. It started off as a prepaid mobile and DTH recharge platform and later added data card, postpaid mobile, and landline bill payments in 2013.
By January 2014, the company launched the Paytm Wallet, and the Indian Railways and Uber added it as a payment option. It launched into mobile commerce with online deals and bus ticketing. In 2015, it unveiled more use-cases like education fees, metro recharges, electricity, gas, and water bill payments. It also started powering the payment gateway for Indian Railways.
In 2016, Paytm launched movies, events and amusement parks ticketing as well as flight ticket bookings and PaytmQR. Later that year, it launched rail bookings and gift cards.
The same year, it launched PaytmGold, a product that allowed users to buy as little as ₹1 of pure gold online. It also launched the Paytm Payments Bank and ‘Inbox’, a messaging platform with in-chat payments among other products. By 2018, it started allowing merchants to accept Paytm, UPI and Card payments directly into their bank accounts at 0% charge. It also launched the ‘Paytm for Business’ app, allowing merchants to track their payments and day-to-day settlements instantly. This led its merchant base to grow to more than 7 million by March 2018.
As a leading E-wallet of the country, it gives us all sorts of options as an ideal transaction platform.
i)Firstly it provides the basic needs like mobile recharge, DTH recharge & bill payments. Also to boost enthusiasm amongst its customers Paytm likes to announce cashback offers regularly.
ii) It also allows its customers to book online tickets for various movies across all theatre & multiplexes over the country. It also allows booking ticket for the amusement park, certain shows etc.
iii) Now as a leading step Paytm introduced Paytmmall app which includes almost everything like any other e-commerce app. But it’s different as it provides cashback to almost all its products & took a very low shipping charge. It also sells luxury brands products like Apple, Samsung, Xiaomi, Sony etc.
iv) The company launched two new wealth management products – PaytmGold Savings Plan and Gold Gifting to simplify long-term
savings. It launched into gaming and investments, partnering with AGTech to launch a mobile games platform Gamepad, and setting up PaytmMoney with an investment of Rs.9 Crores to bring investment and wealth management products for the Indians.
3. Paytm payments bank:
A great initiative was taken by Paytm through its banking service Paytmpayment bank where customers can open a savings account with their mobile no as account no. They also can enjoy a 4% annual interest rate on Savings account. Not only that they can easily send & receive money from others bank through its user-friendly services.
In 2015, it invested $5 million in the auto-rickshaw aggregator and hyperlocal delivery firm Jugnoo. The funds were meant to enable Jugnoo to scale up its operations across the country and improve its driver efficiency. It also acquired Delhi-based consumer behaviour prediction platform Shifu and local services startup Near.in.
In April 2017, Paytm invested in healthcare startup QorQL which uses artificial intelligence (AI) and big data to help doctors improve their productivity and quality of care, and enable patients to manage their health better. In July 2017, it acquired a majority stake in online ticketing and events platform Insider.in, backed by event management company Only Much Louder (OML) and mobile loyalty startup MobiQuest.
It’s nothing new that Paytm customer is very happy with the services its offer. Also, time to time it announces big cashback offer on some of the costly products to help their customers. Also nowadays Paytm also support UPI service & imps money transfer which is necessary for money transaction. A customer can easily book bus & train tickets for their journey. Merging with telecom companies & other organizations Paytm offers a seamless service in paying bills, booking movie tickets & shopping daily needs.
As per records In 2017, it became India’s first payment app to cross over 100 million app downloads. Also, Paytm’s registered user base grew from 11.8 million in August 2014 to 104 million in August 2015 and more than 7 million by March 2018. Its travel business crossed $500 million in annualized GMV run rate while booking 2 million tickets per month. This all proves how customers trust on Paytm.
6. Discounts & offers:
As an online platform Paytm regularly introduce various cashback offer on recharges, bill payments, movie tickets etc. It also provides cash back on shopping high budget gadgets & electronics. To cheer its regular customer Paytm provides discounts on its small product on Paytm mall.
As now there are many more payment services available but none of them is giving quality services like Paytm. So as an Indian startup we should proud of Paytm to become such a big brand helping Indians to become a part of this global digital world.