The Company FirstCry Buys Mahindra’s BabyOye for 362.1 crores(INR). This move was expected to help FirstCry expand its offline presence as well as strengthen its position as a leader in the baby care segment.

Marketing is an essential business discipline and its vital contribution to the success of an organization is widely recognized. Successful marketing results in stronger products, happier customers and bigger profits. Whether the whole marketing function within your business is your responsibility or whether it is a peripheral activity, Marketing effectively will show you how to take a strategic approach to the task.

FirstCry is an e-commerce platform for baby care and maternity products such as apparels and toys.This company FirstCry is Asia’s Largest Online Portal for Baby and Kids Products.They have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on. Their mission is to provide best of the products/brands at the lowest prices with the great online shopping experience, free shipping and Prompt customer service. Their benchmark is to provide our customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. Their sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price. Their product photographs can be zoomed so that you can read the details on the product cover before taking an informed decision. All items originate from our warehouse and have been sourced from authorized representatives or manufacturers Their logistics and customer support team works very hard to get your goods delivered at the earliest and respond to any queries that you may have.

The USP(unique selling proposition) of this company is the variety of baby products at reasonable rates. and its tagline “Asia’s Largest Online Baby & Kids Store”

FirstCry Co-Founder: Supam Maheshwari

Founded: 2010

Headquarters: Pune, Maharashtra

Industry Sector: Retail Distributors

Revenue: $10.8M

Employees: 886

                                                      VARIOUS PRODUCT THEY SELL? 

  1. Baby Fashion (0-2 years) 
  2. Kids Fashion (Above 2 years)  

3. Footwear  

4.  Diapering & care

5. Bath & Skincare

6. Feeding & Nursing

7.  Baby gear & nursery

8. Toys, books & school

9. Health & safety

10. Moms & maternity



They sell almost all the products what a mother requires for her baby from day 1 to the end of a childhood.

Top Competitors

There are several top competitors of FirstCry company like V O X P O P, NeedyBee, PinkBlue, The Kids Circle,, Flipkart, Amazon, BabyOye etc.

Pricing information

An illustration depicting the applicability of GST on the products purchased on discount is given below:

Discount below 19% Discount 19% and above
GST Rates 5% 12% 18% 28% 5% 12% 18% 28%
Discount 18% 18% 18% 18% 20% 20% 20% 20%
MRP 100 100 100 100 100 100 100 100
Less:Discount 18 18 18 18 20 20 20 20
Price After
82 82 82 82 80 80 80 80
Additional GST 0 0 0 0 4 9.6 7.2 11.2
Net Price
collected from
82 82 82 82 84 89.6 87.2 91.2


For any returned or undelivered orders, partial or whole, the user will not be eligible to avail of the offer used to purchase the original order. The benefit of the offer would also not be included in the refund provided. If the product(s) returned are part of any free offer, Eg: Buy 2 get 1 free or Buy 1 get 1 free, all the products related to the offer would have to be returned by you, as they have been purchased as part of a group offer. The refund/replacement process would only be initiated once all the products have been returned.
From time to time, we may provide a free sample or gift along with our orders which are eligible for the offer. These samples/gifts will not be eligible for return/replacement/refund under any circumstances

FirstCry’s Reviews and Testimonials

Testimonials serve exactly the same purpose as endorsements but the difference between them is that a testimonial quotes a named person who has used the product and wishes to recommend it. Customers are more likely to believe third-party testimony than to accept your company’s claims of excellence.

Customers of FirstCry’s are indeed satisfied and they have given a good review which ensures they are happy with the products, quality of FirstCry. Some of the customers mentioned about the delivery agent’s behaviour with the customers are very good, and also satisfied with the fast delivery.